segi44 Privacy Policy

1. Introduction

segi44 ("segi44", "we", "us", "our") is committed to protecting the privacy of all individuals who use the segi44 online gaming platform at segi44.one ("the Platform") and any associated interfaces. This Privacy Policy ("Policy") explains what personal data segi44 collects, why we collect it, how we use and protect it, and what rights you hold in relation to your data.

This Policy applies to all registered segi44 players, visitors to the segi44 website, and any other persons whose personal data segi44 processes in connection with the Platform. By registering an account or using segi44, you acknowledge that you have read, understood, and agreed to the practices described in this Policy. This Policy is to be read together with segi44's Terms & Conditions.

segi44 processes personal data in accordance with applicable data protection legislation and the requirements of our international gaming authority licence. We take these obligations seriously — they are not merely regulatory formalities but reflect our genuine commitment to player trust.

2. Personal Data We Collect

Depending on your interaction with segi44, we may collect the following categories of personal data:

• Identity Data: Full legal name, date of birth, gender, nationality, and a copy of government-issued identification such as a Malaysian MyKad or passport — collected as part of Know Your Customer (KYC) verification.
• Contact Data: Email address, Malaysian mobile phone number, and residential address.
• Account Data: segi44 username, encrypted password, account preferences, and communication opt-in status.
• Financial Data: Bank account details, Touch n Go eWallet or Boost account identifiers, transaction history, deposit and withdrawal records, and balance information — all denominated in Malaysian Ringgit (MYR).
• Technical Data: IP address, device identifiers, browser type, operating system, time zone, and connection logs generated when you access segi44.
• Usage Data: Gameplay history, betting activity, session duration, pages visited, and platform features accessed.
• Communication Data: Records of live chat conversations, support ticket submissions, and any correspondence you send to segi44.
• Responsible Gaming Data: Self-exclusion status, deposit limits, loss limits, and session controls you have set on your segi44 account.

3. How We Collect Your Data

segi44 collects personal data through the following means:

• Direct Provision: Information you provide when registering your segi44 account, completing KYC verification, making deposits or withdrawals, contacting customer support, or participating in promotions.
• Automated Collection: Technical and usage data collected automatically when you access the segi44 platform, through server logs, session analytics, and cookies (see Section 7 — Cookies).
• Third-Party Sources: Identity verification agencies and payment processors used to confirm your identity and process your Malaysian Ringgit transactions on segi44.
• Fraud Prevention Partners: Data shared with or received from fraud detection services in the course of protecting the segi44 platform and its players from abuse, money laundering, and underage gambling.

4. Legal Basis for Processing

segi44 processes your personal data on the following legal bases:

• Contractual Necessity: Processing required to operate your segi44 account, process transactions in MYR, verify your identity, and deliver the gaming services you have contracted for.
• Legal Obligation: Processing required to comply with our international gaming authority licence conditions, including KYC, anti-money-laundering (AML), and responsible gaming obligations.
• Legitimate Interests: Processing for fraud detection, platform security, responsible gaming monitoring, and service improvement — where such interests are not overridden by your privacy rights.
• Consent: Processing for direct marketing communications, where you have opted in. Consent may be withdrawn at any time without affecting the lawfulness of prior processing.

5. How segi44 Uses Your Data

segi44 uses collected personal data for the following purposes:

• Registering and managing your segi44 player account;
• Processing deposits and withdrawals via Touch n Go eWallet, Boost, Maybank, CIMB, Public Bank, and other supported Malaysian payment methods;
• Completing identity verification and KYC checks as required by our licence;
• Detecting, preventing, and investigating fraudulent transactions, bonus abuse, and money laundering activity;
• Enforcing our 21+ age verification requirement — the minimum age to hold a segi44 account;
• Providing and improving customer support across English, Bahasa Malaysia, and Mandarin channels;
• Administering promotions, bonuses, and loyalty benefits on segi44;
• Sending transactional communications such as deposit confirmations, withdrawal notifications, and security alerts;
• Sending promotional communications where you have opted in;
• Monitoring responsible gaming indicators and enforcing self-exclusion and limit settings;
• Complying with legal, regulatory, and licensing obligations;
• Analysing platform usage patterns to improve the segi44 user experience.

6. Data Sharing & Disclosure

segi44 does not sell personal data. We share data only in the following circumstances and only to the minimum extent necessary:

• Payment Processors: Financial data is shared with payment service providers to process your MYR deposits and withdrawals. These providers are contractually bound to use your data only for payment processing purposes.
• Identity Verification Providers: Identity and KYC documents are shared with accredited verification agencies to fulfil our licensing obligations.
• Fraud & AML Services: Technical and transaction data may be shared with fraud prevention and anti-money-laundering screening services.
• Regulatory Authorities: segi44 will disclose data to gaming regulators, law enforcement, or other competent authorities where required by law or our licence conditions.
• Corporate Transactions: In the event of a merger, acquisition, or asset sale involving segi44, player data may be transferred to the successor entity, subject to equivalent privacy protections.
• With Your Consent: In any other circumstance where you have explicitly authorised the disclosure.

7. Cookies & Tracking Technologies

segi44 uses cookies and similar technologies to operate and improve the platform. The categories of cookies used include:

• Strictly Necessary Cookies: Essential for the segi44 platform to function — including session management, segi44 login authentication, and fraud prevention. These cannot be disabled.
• Performance & Analytics Cookies: Collect aggregated, anonymised data about how players use segi44 to help us identify and resolve technical issues and improve platform performance.
• Preference Cookies: Remember your segi44 platform settings, such as language and game display preferences.
• Marketing Cookies: Used to deliver relevant promotional content about segi44 where you have consented to marketing communications. These can be disabled without affecting platform functionality.

You can manage cookie preferences via your browser settings. Disabling strictly necessary cookies will impair core segi44 functionality including the segi44 login process.

8. Data Retention

segi44 retains personal data for the following periods, after which data is securely deleted or anonymised:

• Account and KYC Data: Retained for a minimum of five (5) years following account closure, as required by our gaming licence and applicable anti-money-laundering regulations.
• Transaction Records: Financial records are retained for a minimum of five (5) years from the date of each transaction.
• Support Communications: Retained for three (3) years from the date of the communication.
• Marketing Consent Records: Retained for the duration of your opt-in plus three (3) years to evidence compliance.
• Technical Logs: Retained for thirteen (13) months from collection, sufficient to cover comparative analytics across one full year.

Where a legal dispute or regulatory investigation is ongoing, segi44 may retain relevant data beyond the standard periods until the matter is resolved.

9. Data Security

segi44 implements a range of technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction, including:

• 256-bit SSL/TLS encryption for all data transmitted between your device and segi44's servers;
• One-way hashing for all stored passwords — segi44 staff cannot view your password in plain text;
• Role-based access controls limiting staff access to personal data to those with a documented operational need;
• Regular penetration testing and third-party security audits;
• Incident response procedures for the detection, containment, and notification of data security events.

Notwithstanding these measures, no internet transmission or electronic storage system is completely secure. You are responsible for maintaining the confidentiality of your segi44 login credentials and for using a secure, private device when accessing the platform.

10. Your Privacy Rights

Subject to applicable law and our licensing obligations, you have the following rights in relation to your personal data held by segi44:

• Right of Access: Request a copy of the personal data segi44 holds about you.
• Right to Rectification: Request correction of inaccurate or incomplete personal data.
• Right to Erasure: Request deletion of your personal data where segi44 no longer has a lawful basis to retain it — noting that certain data must be retained under our licence obligations.
• Right to Restriction: Request that segi44 restrict processing of your data in certain circumstances.
• Right to Portability: Request a machine-readable copy of data you have provided to segi44 directly, where technically feasible.
• Right to Object: Object to processing based on legitimate interests, including direct marketing. All marketing communications include an unsubscribe mechanism.
• Right to Withdraw Consent: Withdraw any previously provided consent at any time, without affecting the lawfulness of processing that occurred before withdrawal.

To exercise any of these rights, contact segi44 via live chat or the support email listed in Section 15. We will respond within 30 days of receiving a verifiable request, and may require identity verification before processing the request.

11. Children and Minors

segi44 is strictly an adult-only platform. No person under the age of 21 may register an account or use the Service. segi44 does not knowingly collect personal data from persons below the age of 21. If segi44 discovers or is notified that data belonging to a minor has been collected, the associated account will be immediately closed and the data deleted, subject to any legal retention requirements.

If you believe a minor has registered an account on segi44, please contact us immediately via the details in Section 15.

12. International Data Transfers

segi44 operates under international gaming authority licensing, and some personal data may be processed by service providers located outside Malaysia. Where personal data is transferred outside Malaysia, segi44 ensures that adequate safeguards are in place — including contractual data protection clauses and transfers only to jurisdictions providing an equivalent level of data protection. If you have questions about specific transfer mechanisms used by segi44, please contact us using the details in Section 15.

13. Third-Party Links

The segi44 platform does not contain links to external third-party websites, except where expressly required for payment processing through authorised Malaysian payment gateways. segi44 is not responsible for the privacy practices of any third-party services accessed independently of the segi44 platform. This Policy applies solely to data processed by segi44 in connection with the Platform.

14. Amendments to This Policy

segi44 reserves the right to update this Privacy Policy at any time to reflect changes in our data practices, applicable law, or our gaming licence requirements. Material changes will be communicated to registered players via email at least 7 days before taking effect. The "Last updated" date at the top of this Policy will be revised with each update. Continued use of segi44 following the effective date of any amendment constitutes acceptance of the revised Policy.

15. Contact & Data Subject Requests

For any privacy-related enquiries, data subject access requests, or concerns regarding segi44's data practices, please contact the segi44 Data Privacy team:

When submitting a data subject request, please include your full name, segi44 username, and a description of your request. segi44 may require identity verification before processing your request to prevent unauthorised access to another person's data.